Job Function: Digital Analyst
Location: Ras Al Khaimah United Arab Emirates,
Ref: DMA-Cloutech-RAK
Division: Marketing Department
Job Types: Full-time, Permanent
Ability to commute/relocate: Ras Al Khaimah: Reliably commute or planning to relocate before starting work (Preferred)
Salary: 3000-4000AED per month depending on experience
Company Description
Cloutech Innovations is a business consultancy company that provides expert advice to businesses on how to innovate and grow. We help businesses identify new opportunities, develop new products and services, and improve their operations. Our company has a proven track record of transforming businesses into innovative powerhouses.
Cloutech Innovations’ team of experts is looking for an experienced, data-driven Digital Analyst to work alongside our Marketing and Sales Teams to monitor, analyse, and optimise the effectiveness and reach of our digital marketing campaigns. Our ideal candidate thrives on optimising and running campaigns, utilising Google Tag Manager and Google Analytics (or other analytics tools) to drive campaign success. If you’re a creative powerhouse with a minimum of 3 years of hands-on experience, we’ve got the perfect opportunity for you!
Role and Responsibilities:
As our Digital Analyst, you must be a fantastic communicator because this is a crucial aspect of your job. You will spend a significant part of the day collecting, monitoring, and analysing campaign data.
After data collection, your next step will be data cleaning, ensuring that the dataset is free of erroneous or corrupt information, making the data ready for analysis. You will carry out this cleaning process either manually or by using automated tools. You will need to identify which data and metrics are relevant to the company’s goals and communicate this with the Marketing and Sales teams.
You will use data analytics techniques like Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, etc., to analyse and interpret the data. You should be able to translate your data analysis into people-friendly terms through data visualisation, using high-quality charts and graphs to present your findings clearly and concisely. You must be prepared to present your findings in front of a group, in a report, and via email.
You will also analyse our sales funnels by working in tandem with our Sales Team to provide them with valuable insights and recommendations on sales volume, market trends, and even competitors’ sales activities.
You will be involved in providing detailed reports on key performance indicators and return on investment of various marketing campaigns, tracking email campaign metrics like delivery rate, open rate, and click-through rate. You will use predictive data analytics to forecast the sales trends of the company in the foreseeable future.
You will also monitor competitors’ marketing activities and outcomes, which is equally important. By examining the market trends of common products, you will help us develop competitive market strategies.
In essence, you will be the driving force behind our online presence. Your expertise will shine as you help create professional and captivating ads across social media and business platforms such as Facebook, LinkedIn, Instagram, and Google. Your deep understanding of Google Tag Manager and Google Analytics will allow you to finely tune our campaigns to meet and exceed our goals.
What You'll Do:
- Utilise tools like Google Tag Manager and Google Analytics to monitor, track, optimise, and streamline campaign performance.
- Leverage your 3+ years of experience to strategise, execute, and refine campaigns effectively.
- Create and execute a comprehensive plan, ensuring consistent progress towards campaign objectives.
- Demonstrate a high level of creativity to set our campaigns apart from the competition.
- Stay up-to-date with industry trends, especially in meta ads, and integrate them into our strategies.
- Assist in the development and execution of data-driven digital marketing strategies across social media and business platforms.
- Support the crafting of visually stunning and effective ad creatives that leave a lasting impact.
- Provide daily performance updates and adapt strategies to achieve optimal results.
Requirements:
- Minimum of 3 years of hands-on experience in digital analytics, with a focus on Facebook, LinkedIn, and Google ads.
- Proficiency in Google Tag Manager, Google Analytics, Data Analytics, Tableau, Power BI, and Excel for precise campaign optimisation.
- Proven ability to support the creation of visually appealing and high-converting ad creatives.
- Ability to strategise, problem-solve, think critically, modify your approach as you go, and reflect on results in the data.
- Strong analytical skills to interpret data and make informed decisions.
- Exceptional organisational and multitasking abilities to manage multiple campaigns effectively.
- Creative mindset and a passion for keeping up with industry trends.
- Results-oriented with a keen eye for detail and a strong focus on achieving goals.
Education:
Bachelor’s or Master’s Degree in Marketing, Graphic Design, Computer Science, Mathematics, or Business (Preferred)
Key Skills required:
- Knowledge of Computer Science
- SQL Mastery
- Experience in Working with Marketing Tools
- Knowledge of Programming Languages
- Knowledge of Data Engineering Tools
- Communication Skills
Experience:
Digital Data Analysis: 3 years (Preferred)
Digital marketing: 3 years (Preferred)
Google ads: 3 years (Preferred)
Facebook / Instagram ads: 3 years (Preferred)